Rodger was a website forum called PUAHate.com, which describes itself as the ‘Anti-Pickup-Artist Movement’ and aims to reveal ‘the scams, deception, and misleading marketing techniques used by dating gurus and the seduction community to deceive men and profit from them.’

Its members are all men who have spent a lot of time and money on books and seminars and other materials that claim to help men ‘pick-up’ women - but failed.

The bitter, often misogynistic threads are full of tales of woe from men who don’t know how to get women to date them and blame the women themselves for the problem…

Rodger’s actions have been lauded on the site by other members who have called him a ‘hero.’

feelin about 2% of how i should